Contemporary Marketing, 2013 Update 15th edition

ISBN:1111579717

ISBN13:9781111579715

Publisher:CENGAGE Learning

Authors:Louis E. Boone, David L. Kurtz

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Contemporary Marketing, 2013 Update Description

Contemporary Marketing, 2013 Update 15 Edition CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
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